Engaging with Communities in the Digital Age

08 Oct

Earlier this year I trained staff from Neighbourhood Watch Scotland, Scottish Community Safety Network, Scottish Business Resilience Centre and Trading Standards Scotland to become social reporters:


Social reporting is about capturing an event from the inside using audio, video and photos. It’s about asking the right questions and sharing the answers to enhance the experience for people attending an event in person or for those joining in remotely through social media. Brilliant conversations happen at conferences in between sessions – the social reporters aim to capture those conversations and share them in real-time.

Later today the team I worked with are covering ‘Community e-Ngagement: Engaging with communities in the Digital Age’ as social reporters. Here’s what’s the event is all about:

Community e-Ngagement is your chance to learn new social media skills and become part of the ongoing discussion about how we engage with local communities in the 21st Century. This full-day event at the Crowne Plaza, Glasgow, will cover:

  • The benefits and risks involved in using new media for engagement
  • Key social media channels community engagement professionals can use, including blogging, Facebook, Twitter and more
  • Practical examples of other Scottish organisations using digital media for social good
  • How to plan and measure your engagement online

How will the social reporting work?

There are social reporters in every workshop so even if you’re not at a workshop you get to hear about it from the perspective of the people who are.

Imagine something interesting comes up during a workshop and we all want to know more. An hour later there’s a video interview on YouTube with an expert perspective that gets to the heart of an issue.

How do I follow along? 

Find the conference programme on the eventbrite page here.

You can follow the action during the conference on twitter by following @NWatchScotland or using the hashtag #CommEng13.

There’s a blog for the event with loads of great resources like video clips from keynote speakers and top tips for using social media, find it here.

You can watch videos on the Neighbourhood Watch Youtube channel and listen to audio clips on their Soundcloud page.

What about me?

I’m really looking forward to today. I’ll be supporting the social reporters as they bring back their audio and video clips. We start the day with a briefing – just to make sure everyone knows who’s covering what. I might end up doing a bit of social reporting too but my priority is making sure everyone else is okay. I’ll be helping to edit and download clips and I’ll be helping to share content through various social media channels. I really love working in this role for Third Sector Lab – it’s great to see people growing in confidence and enjoying themselves as they capture digital stories.

Third Sector Lab have programmed this event and are providing the social media coverage on behalf of Neighbourhood Watch Scotland.

1 Comment

Posted by on October 8, 2013 in Events, Media, storytelling


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One response to “Engaging with Communities in the Digital Age

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