Social Media is like Baking

16 May


I’ve been thinking about cake lots lately (mmm).My friend Claire (above) just started a cake business. She’s been inventing cakes and I’ve been helping her by trying them. It’s a tough job but someone’s got to do it! I also came up with the name for her business (Home is Where the Cake Is) and these last three Saturdays I’ve ended up at an afternoon tea so with all that cake I started to realise…

Social Media is like baking

Well, sort of. Imagine you’re inventing a new cake. You’d try putting a few things together based on what’s worked before. You’d have some essentials but you’d maybe try new combinations or add something different. Then you bake it. If it’s good people enjoy eating it. If it’s really good they ask you for the recipe.

Leith Library was named as the best social media contributor to Book Week in Scotland. The cake we baked turned out well so now I’ve been asked to share the recipe at Social Media for Social Good in Glasgow tomorrow. I can tell people how to make our cake but really, I want to tell people to go and invent their own cake using the ingredients they already have in their organisation. My top tips would be:

  • Use the resources you already have
  • Don’t be afraid to try something different
  • Plan for some of what you’re doing
  • Make space for the spontaneous
  • Don’t forget to have fun

Often the reason we don’t just try new and exciting ways of engaging with people using social media is because we’re afraid. We’re afraid of what people might think. We’re afraid it might go wrong. Or other people are afraid on our behalf. Perhaps we’re afraid we don’t have a good enough idea but people are made to generate ideas. People are brilliant, they are the best resource. People make things happen not social media. Social media is just a tool to share ideas and make connections. It’s a giant tea party!

If you can’t be at tomorrow’s conference but want to follow online just follow the hashtag #begoodbesocial on twitter. You can read about what we did at Leith Library for Book Week Scotland on my blog here.  I’m also speaking about Bookweek at the CILIPS Library conference in Dundee in June.

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Posted by on May 16, 2013 in Events, Media


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