Destination Local: Local Edge

31 Aug

The last day of August marks the end of my two years volunteering for local community website Greener Leith. One of the last things I did as a volunteer was to make a two-minute film pitch for an application to Nesta’s Destination Local. Here’s the film:

Here’s a bit more about the project:

Local Edge will allow users to receive and post geographically relevant news and information on their mobile phones.  It will develop a loyalty card system working with local shops and service providers.  Users who participate in civic activities will also be rewarded with vouchers to spend at local stores.

The good news is the application received a whopping £45,000 of funding from Nesta. There were 10 winners out of 165 organisations who applied so we did really well. You can read about the winners on the Nesta website here.

The brilliant idea for the project came from Greener Leith’s Ally Tibbitt. He submitted the application in partnership with the Broughton Spurtle and ap makers Tigatag. I can’t take any credit for the project idea. I just helped by filming and editing the pitch.

Planning the FIlm

The application was for mobile technology so I wanted to use mobile technology to film and edit the pitch. I wanted to show the genuine nature of the people behind the project and share a sense of place too. Editing 10 minutes of footage down to 2 minutes of story was a real challenge. I also nearly missed the application deadline because it took ages to find the perfect sound track to capture the essence Alan McIntosh. Thankfully I think I found the right intro music eventually (if you’re curious about his essence there’s an interview with him here).

I know the film is a bit rough and ready but it was supposed to be. I’ve enjoyed producing films, podcasts and blogs for Greener Leith over the last two years and I’m glad to be leaving on a positive. You can see all the blog posts I’ve written for Greener Leith here. There are 70 so I don’t expect you to read them all (:


Posted by on August 31, 2012 in Environment, Film, Media, Writing


Tags: , , , , , , , , ,

4 responses to “Destination Local: Local Edge

  1. Claire C

    August 31, 2012 at 6:00 pm

    Well done on the video – you must have been really proud to have helped Greener Leith walk away with £45K! Great news and for a great idea.

    • auntyemily

      August 31, 2012 at 6:03 pm

      Thanks loads Claire, we all had a celebratory drink (:

      • Claire C

        August 31, 2012 at 6:07 pm

        I wouldn’t expect anything less! 😉


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